Tabloid Funnel Dashboard

Real-time metrics — data sourced directly from funnelAnalytics table

Overall Opt-in Rate
18.6%
63 opt-ins / 339 page views
Target: 25–30%
Email Open Rate (First Email)
0.0%
0 opens / 63 sent
Target: 40–50%
Checkout Visit Rate
42.9%
27 visits / 63 opt-ins
Target: 15–20%

A/B Test: Variant Comparison

Minimum 200 page views per variant needed for statistical significance.

Variant A — Challenger

"The FDA Calls this Mushroom a 'Breakthrough Therapy' for Depression"

WINNING
Page Views275
Opt-ins30
Opt-in Rate10.9%
Variant B — Control

"The FDA-Designated Breakthrough Therapy That's 4× More Effective Than Antidepressants"

Page Views64
Opt-ins4
Opt-in Rate6.3%

Need 136 more views for significance

Test in progress. Keep sending traffic to /tabloid until both variants reach 200+ page views before drawing conclusions.

Full Funnel Breakdown (All Variants)

1. Page Views (/tabloid-secret + /tabloid-b)
Total visitors tracked via funnelAnalytics
339
2. Opt-ins (Email Captured)
Visitors who submitted name + email
63(18.6%)
3. Email Opens (First Email)
Subscribers who opened Day 0 email
0(0.0%)
4. Checkout Visits
Subscribers who visited /research-payment
27(42.9%)

How to Read This Dashboard

Page views come from funnelAnalytics.landing_view events — fired automatically when a visitor loads either variant.

Opt-ins come from funnelAnalytics.optin events — fired when a visitor submits the form.

Declare a winner when one variant has 200+ views AND a >10% relative lift in opt-in rate over the other.

Current target: 25–30% opt-in rate. The current all-time rate is 18.6%.